VERCELLI - JUNE 23rd 2017



Dan Szuc


Davide "Folletto" Casali & Jo Wong


The workshop

How can we make meaningful work?

Being involved in doing meaningful work is something we all want.

The psychiatrist Viktor Frank famously described how the innate human quest for meaning is so strong that, even in terrible circumstances, people seek out their purpose in life. Today people feel stuck on projects that have little value or sometimes described as “bullshit work”.

We all get lost in the noise, speed and deliverables of the day to day work that we forget about why we are working on a project in the first place. This results in feeling purposeless, stressed, unhealthy and in a state of “sleepwalking”. What if we could create a project ecosystem that encouraged people to thrive and relevant practices to help people do the work that matters? – where the best work felt like play and the best play felt like work.

Quick Info


June 23rd 2017
from 9.00 to 18.00


San Giuseppe
Piazza Sant'Eusebio n.5


50$ to 120$

Who should attend?

Diversity is good!

This needs to be a cross disciplinary conversation, so we welcome a wide range of job titles:

  • Product & Project Managers
  • Designers
  • Engineers & Developers
  • Marketing & Sales
  • Content and Communications

Just to name a few.

Tell us more!

This workshop is part of a global tour in 2017 that includes Seattle, Portland, San Francisco, Los Angeles, London, Ottawa and Vercelli (and others yet to come).

We are slowly building a community of people who want to answer the question of how to “Make Meaningful Work” in the lead up to an annual and first “MMW” event in Hong Kong in 2018.

Will the workshop be in English?

Dan and Jo don't speak Italian, and we expect to host a diverse and international audience; So - yes! - it will be in English,
however the atmosphere will be relaxed and Davide speaks Italian so he will help if you won't feel confortable with your English.

Let's be clear: the use of English language, even during the breaks, is strongly encouraged although it is not 100% mandatory.
With a small effort, you'll allow serendipitous over-heard situations to happen! ;)

What will you learn?

During this fun workshop we will learn to:

  • Define the core elements needed for projects to be successful
  • Listen to and learn from project stories to give clues on project behaviours
  • Define roles beyond job title to help a project flow
  • Document your own person qualities and best practices so you can be a guide and lead for others in well understood shared story
  • Design a plan for influencing your day-to-day work to make it more meaningful for yourself and others.

Finally, we will all discuss the importance of these daily practices with a clear intention of wellness for people, work, projects, communities and economies for an enlightened future and it will leave all of us inspired to traverse from being stuck on projects (“sleepwalking”), to flow (“sparkle”).

The facilitator

Dan Szuc

Dan is a co-founder and principal at Apogee and co-founder of Make Meaningful Work, as well as the co-founder of UX Hong Kong.

He has been involved in the UX field for over 20 years, and has been based in Hong Kong for over 20 years.
Dan has lectured about user-centered design globally.

He has co-authored three books including: From Sleepwalking to Sparkle, Global UX with Whitney Quesenbery and the Usability Kit with Gerry Gaffney.

You can follow him on Twitter: @dszuc

The co-facilitators

Jo Wong

Jo grew up in multicultural Hong Kong, with a Chinese-Burmese father and Chinese-Indonesian mother.
She collaborates with global teams conducting research in Cantonese, Mandarin and English.

Jo is passionate about the environment, political and economic systems and how we can live healthier and happier lives while not adversely impacting less fortunate people. She is a co-founder of Apogee, the co-founder of UX Hong Kong and Make Meaningful Work.

You can follow her on Twitter: @igiwong

Davide "Folletto" Casali

Davide Casali, better known as “Folletto”, is a user experience director and startup advisor with a hybrid background in design, psychology and technology. His objective is to change for better the quality of life of the people through the products he designs and lead. He currently works in Automattic, maker of

He believes that “Simplicity is the ultimate sophistication”, as Leonardo DaVinci reportedly said and his approach is to reach a focused simplicity through the existing complexity.

You can follow him on Twitter: @folletto

The Venue

The event will be held at:

Edificio San Giuseppe

Università del Piemonte Orientale
Piazza Sant'Eusebio n.5

See the Map

The program

  • Registration opens at 9:00am
  • Event starts at 9:30am
  • Lunch (not provided) is 12:00-2:00pm
  • Two breaks: one on morning and one in the afternoon
  • Event finishes at 6:00pm

How to get there

By plane

Nearest airports are Malpensa (MXP), Linate (LIN) and Torino (TRN).
Use Kayak or Skyscanner to find the best rates for your flight.

By train

Vercelli is well served by trains as it is located on the Milan-Turin (Milano-Torino) railway line.
The commute from Turin or Milan is about 1hr.

By car or bus

Arriving from Milan, while on the A4 Milano-Torino motorway, take the A26 junction at Biandrate, heading towards Alessandria, get off at the Vercelli Est exit, follow along the regional road n° 143.
Arriving from Turin, while on the A4 Torino-Milano motorway, take the A26 junction at Santhià, heading towards Alessandria, get off at the Vercelli Ovest, follow along the regional road n° 435.

We want to say thank you to...

Our Media Partner

Tiragraffi - Online Magazine


We provide huge discounts for early birds, students and groups (min 4 people)

Invoices will be issued (upon request) for your tickets and will be emailed after the event.
Refunds Policy: If you need to cancel your seat, you must tell us at least 10 days before the date of the event to receive a 100% refund (PayPal & Eventbrite fees excluded). No refunds can be issued for seats that are cancelled less than 10 days before the event.

Any Questions or special needs?

Please, feel free to contact Matteo, the on site organiser, and ask him.
Recurring questions will be listed in a F.A.Q. in the next days.